Visual marketing for Melbourne businesses
Look like the best in the business.
Become the only real choice in your local area.The complete, zero-friction visual marketing ecosystem for local trades and professionals across Melbourne's East, Southeast, and Bayside.
Welcome from Iain Coming soon
What we do
Videography
Cinema-quality video production that tells your story and builds instant trust with local customers. From brand story videos and website welcome videos to video testimonials, expertise insight videos, and project showcases — we handle the full production from scripting through to final edit.
Photography
High-resolution stills that make your brand look polished and professional. Headshots, premises showcases, project detail photos, staff profiles, and tool and equipment shots — everything you need to build a consistent visual identity across your website and social channels.
Drone footage
Licensed aerial photography and cinematic drone footage to showcase your projects, premises, and local presence from above. Virtual tours, aerial project showcases, and location establishing shots — all captured by a licensed drone pilot.
Strategy & Distribution
Great content is only step one. We start every relationship with a content strategy session to make sure every minute on site counts. Then, if you want us to handle the rest, we manage your social media, keep your Google Maps Profile updated, and run targeted local ads on Google and Meta.
Sound familiar?
You're great at what you do. Your marketing doesn't show it.
Local businesses are being told to act like influencers. It's exhausting, it feels fake, and it's not built for real trade and professional services.
Too many cooks, not enough content
A photographer here, a videographer there, a social agency somewhere else — and somehow none of them are talking to each other. So you end up filling the gaps yourself with average phone footage and hoping for the best.
Out of sight, out of mind
Your potential customers are scrolling right now. If your content isn't in front of them consistently, someone else's is.
National strategy doesn't work for local businesses
Cookie-cutter social media advice is built for brands selling to everyone. You're selling to a specific set of suburbs in one city. That requires a completely different approach.
How it works
One system. Three plans. Zero friction.
Choose how often you want to shoot and add the distribution modules that get your content seen. No lock-in contracts, no minimum terms.
Six Monthly
2 full-day shoots per year
Best for established businesses that just need to keep things current and professional.
Quarterly
4 full-day shoots per year
The sweet spot for most local trades and professionals who want consistent visibility without the intensity of monthly production.
Monthly
12 full-day shoots per year
For businesses that want to dominate their local area fast — ideal for competitive markets or those launching into a new suburb.
Add distribution modules to any plan.
Pair your content plan with Social Management to keep your feeds active, or Local Growth to dominate your Google Maps listing and run local ads. Add both and save $300 per month.
See your exact monthly price in real time — no cost, no obligation.
Recent work
See it in action.
Real content for real local businesses — exactly the kind of work we'll create for you.
Iain Sim
Founder — Non-Friction Visual Marketing
Local business owners are being told they need to act like influencers to get noticed. It feels fake, and it's exhausting. I built Non-Friction as the antidote to the marketing grind — no fake content, just a system that works.Read the full story →
Not ready to commit?
Start with a single shoot.
Book a single shoot for one specific piece of content — a brand story video, virtual tour, headshots, or testimonial — and experience the quality and process firsthand before committing to a plan.
Put it toward a plan later
Sign up for any subscription within 30 days of your A-La-Carte shoot and we'll credit 100% of what you spent toward your first month.
Stop juggling freelancers. Start growing.
Build your bundle to see your monthly price in real time, then get a free personalised Visual Marketing Audit delivered within one business day.
Build Your Bundle